Rich Media Publications that Inspires Action
UC4's online publications enables retailers, marketers and brand owners to inspire and engage customers, both online and mobile devices. Transforming printed content into interactive digital publications, enriched with vivid graphics, video and interactive flash, that engage readers and inspire action. The analytics engine tracks reader behavior and provides metrics-driven insights and analysis, enabling clients to continually improve the customer experience, optimize marketing ROI, and increase sales. E-Commerce functionality, such as shopping cart, wish list, and integration with commerce infrastructure makes our publications a powerful merchandising solution capable of boosting online and offline sales.
Powerful analytics engine
A rich media publication is only as good as the business results it drives. Analytics complements the industry’s standard analytics systems by tracking reader behavior within the publication. Business analytics, such as page views and click through rates, behavioral analytics via detailed “heat maps”, social analytics, and metrics-driven insights and analysis are among the capabilities that enable you to deliver a better customer experience, optimize marketing ROI, and increase sales. Results can be viewed, exported and analyzed in context of the overall business.
E-commerce functionality
E-Commerce functionality, such as shopping cart, wish list, and integration with commerce infrastructure makes a powerful merchandising solution capable of boosting online and offline sales. Online Publications helps retailers to boost the volume of qualified traffic to their store and increase conversion directly from the online catalog.
- Embed a shopping cart in your catalog and easily integrate with existing ecommerce infrastructure
- Improve conversions by engaging prospects at the very moment they are inspired to buy through interactive forms and integrated social media capabilities
- Drive mobile commerce in catalog on mobile devices and tablets leveraging existing e-commerce infrastructure
- Monetize Facebook by automatically embedding e-commerce enabled catalogs directly
- Display up-to-date pricing, product descriptions, and inventory details, delivered through periodic or real-time data feeds from your product database
- Track conversion rates, order value, and number of items per order
Distribution Channels
Get your message out with integrated marketing support!
Reach out to your readers in multiple ways using our multiple distribution channels.
- A Search Engine Optimized platform, attracting more readers on Google
- Offline versions for saving interactive collateral on memory sticks or CDs
- A tool to present your interactive collateral in areas where Internet connections are limited
- Full support for email marketing distribution
- Distribution of online collateral to readers using mobile devices
- Slideshow features for presentation of photos or for screen-saver use
Mobile
You can deliver enriched HTML5 powered publications directly in the browser on iPads, IPhones, and Android devices
- Browser-based solution with no need for App download
- Full support for rich media like videos and links
- Full support for security such as password protected publications
- Navigate and interact with the publication using mobile UI best practices
- Readership statistics broken down by device type
For some examples of our online publications click here
This article was written by Simon Willis
