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BOX telematics Case Studyuc4 have been providing BOX telematics with innovative and ground breaking marketing solutions for over 5 years. BOX have since grown into one of the UK's most experienced and respected telemetry and telematics providers and this is reflected in their portfolio of printed collateral, web site, branded emails and advertising/promotion which have helped them become the most instantly recognised and respected brand in the market place. Solutions uc4 have been involved in a huge range of design and marketing solutions for BOX over the last five years including: offline solutions:
online solutions:
Web site design & development The BOX web site is currently in its third major redesign and redevelopment stage. uc4 have worked with BOX to develop an internet presence that is envied throughout their sector. In an ever changing technological environment it is important that BOX stay one step ahead of the competition and uc4 have continually provided proactive strategies for improving both the design and information of the website and increasing traffic flow to the site. The site includes:
How the site design has developed
E-marketing & E-newsletters To support the web activity a series of E-marketing ahd E-newsletter solutions have been developed by uc4. uc4 have designed a series of newsletters for BOX, the internal newsletter chatterBOX enables BOX to communicate effectively with its staff without the costs involved of printing a traditional newsletter. The external newsletter is called BOXtalk and is sent periodically to all of BOX's existing customers and web users who have opted in online, this E-publication helps box successfully promote new products and services at a minimum cost. uc4 have also designed and strategically delivered a range of E-marketing advertisements to a sourced database of potential customers for BOX's key product lines. This form of direct marketing enables BOX to reach a wide audience at low expense (no printing or postage) and is easily measurable through our online tracking tools.
Search engine positioning & Google Ads uc4 have implemented a successful search engine strategy that enables the BOX web site to consistently out rank its competitors on the major search engines. A variety of techniques have been used to increase traffic flow to the website and BOX have reaped the rewards by attracting several thousand visitors a month to the site and in turn, thanks to the informative and user friendly web site design a high percentage of these visitors are converted into active sales leads. Printed Material BOX needed printed collateral to match the quality of its website and online marketing material. uc4 have designed and developed a series of brochures, datasheets and folders that expand and enhance the BOX brand. The quality of the print and extra finishes together with the innovative design and exciting imagery has enabled BOX to become one of the most instantly recognisable brands in their sector.
Other print projects completed by uc4 for BOX include:
Corporate Video The exciting and stimulating corporate video was produced in late 2004. The video utilises the latest production, editing and computer graphic techniques and is used as a stand alone presentation and included in a DVD presentation that was also designed by uc4. In 2005 the video was shortlisted for several industry awards.
Packaging & User Guides uc4 designed the packaging for BOX's off the shelf product - m2mBOxlite. This project included designing the product packaging, user guides and getting started manuals and installer CD-Rom and interface. The project was managed from start to finish by uc4 including print and CD replication.
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