web site portfolio

Web Design & In-House Development

We assume that our clients want a web site that will be an effective business tool. Be they small or large, light-hearted or serious, straightforward or complicated, we start by agreeing the business aims of a site. There’s no single knockout feature that will guarantee an effective way to meet these aims, but rather a host of compromises that must be carefully chosen on every project to ensure an optimum result.

For most people it’s essential that the finished web site attracts the maximum number of visitors via free listings in the Internet search engines. Why miss out on the cheapest form of Internet marketing there is? You will have received emails promising to improve the search engine rankings of your web, but it’s best to ignore them. The only way to maximise search engine performance in the long term is to build in the required features when you develop your web site. We have built and manage more than a hundred web sites so we know what works and what doesn’t.

In addition to the features designed to appeal to search engines there are also the more familiar features designed for humans. Here it is content, clarity, visual impact, loading time and ease of use that are the essential elements of our web site development approach.

Content
All Web site visitors are seeking information and so it is vital to make the content crystal clear, starting with the very first page. To ensure visitors find what they need, we organise the information into clearly identifiable areas.

Clarity
As with other forms of communication, clarity is an essential ingredient of an effective Web site. We are experienced in designing sites which communicate clearly. When required, we can write some well-chosen words to focus your message.

Loading Time
Visitors can be impatient, so to encourage full use of our sites we build in short page loading times.

Visual Impact
With the imaginative and appropriate use of colour and graphics we design an attractive, individual appearance for each site. We can work with your existing brand or we can design a new one.

Ease of Use
Content, clarity, and loading times all contribute to ease of use, but the framework of a site is equally important. A suitable division into pages and consistent linking between them also help to make it easy for visitors to find the information they require.

Careful implementation of all the above features gives our sites outstanding appeal and functionality. See for yourself! Visit our client sites or contact us for a demonstration.