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Luke 1977
integrated eCommerce website


Luke 1977 is one of the fastest growing fashion labels in the UK and recent winner of British Young Fashion Brand of the year. With stores in Manchester, Cardiff, Bristol, Leicester and Birmingham and a very successful website they are rapidly expanding the business year on year.


Luke 1977 needed an e-commerce website that could build online sales, revenue and importantly an online community that established Luke 1977 as a major fashion brand. The website needed to integrate with their in-house stock management & POS system and also have a customer registration system. We were also commissioned to develop SEO campaigns for highly competitive key phrases in the men’s fashion sector.


We produced a cutting edge eCommerce site that integrates fully with the Luke back office stock management and order control system. Luke 1977 has grown year on year and UC4 have had to develop the website complexity to meet the demands of quickly evolving and expanding client. The website delivers complex eCommerce functionality, including customer registration, ‘push’ eCommerce (other customers also bought, offer at checkout etc), online voucher sales and redemption at checkout and discount codes.

We have provided SEO campaigns that have been extremely successfully and new visitors to the website have increased by over 400% in this period, the site delivers page one rankings for over 20 key phrases in a very competitive field (fashion).

The website has been very successful, visitors continue to grow and revenue is getting greater month on month. The website has become a critical part of the Luke business strategy and turns over a seriously significant amount of money every year (we don’t like to put our client’s revenues online due to confidentiality).

Services Supplied

  • Website Design

  • Website Development

  • eCommerce

  • CMS

  • Customer Registration

  • Voucher purchase and redemption system

  • Push eCommerce marketing (other people bought)

  • Search Engine Optimisation

  • Stock management & POS systems integration

  • E-marketing

  • Online Brochures


Aaron Field - Luke 1977

"We have been working with the guys from UC4 for many years now and they always do an outstanding job. We have worked in partnership together since we were a small independent brand and UC4 have played their part in developing Luke 1977 into an award winning multinational fashion brand."

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