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Sidi Motorcycle Boots
Point of Sale

Sidi Motorcycle Boots
Point of Sale


Thanks to its passion and a deep, intuitive knowledge of the business, SIDI has become the market leader in motorcycle shoes. Feridax (1957) Ltd is the leading name in motorcycle parts and accessories and supply over 1000 dealerships across the UK.


Feridax’s brief was to design a range of instore point-of-sale to promote SIDI’s latest range of motorcycle boots. The POS had to work as a standalone sales tool, explaining to customers the product features & benefits.


With over 1,000 distributors ranging from large bike superstores to small retailers, it was important for us to get across the key sales features of the boots.

To reflect SIDI’s market leading technology & innovative design we came up with a free standing, flat-pack design, which was easy to send out and work as either counter top or shelf ready point-of-sale

The POS has a base plinth that the boot sits on and a backboard with a die-cut shape profile of the boot. The backborad also includes the product brand & technical features so consumers can pick up the boot and read the key features and advantages of the product.

Services Supplied

  • Creative design

  • Artwork

  • Print Management

  • Press Pass

  • Retail Point-of-Sale


Mark Ingleby – Feridax (1957) said:

“I have worked with UC4 for more than three years now, and as Brand Manager for the biggest Brands in Motorcycle Clothing and Accessories I am constantly impressed by their understanding of a brief, and more importantly always surprised with the creative solutions that they deliver. These things, along with their flawless fulfilment ensures that I will be working alongside UC4 for the foreseeable future.”


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