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Riley Surface World
eCommerce Website, CMS, SEO and Marketing


Riley Surface World is the world’s leading reseller of second hand surface finishing and coating plant, equipment and machinery. In stock are over 1000 items of metal finishing machinery for sale.


An existing website was already an indispensible marketing tool and Riley Industries was seeking a supplier who could help them to make a significantly more effective website to support their business development plans. In addition to a supplier with skills and experience Riley Industries wanted a willingness to work openly and effectively as part of their team in the long term.


New database driven website built for optimum performance with search engines, taking over seamlessly from the old site.

  • Search Engine Positioning (SEO) service
  • Automatic data updates to European Trade Association website (
  • Content management tools for existing client staff to operate the website
  • New branding (Riley Surface World) established as the online industry leader
  • Automated production of regular newspaper with pictures/details of 1000 machines
  • Automatic generation of targeted marketing emails
  • Automatic quotation generation plus follow-up tracking
  • Information collection for machine buying plus follow-up tracking
  • Web hosting and statistics


 Michael Riley - MD Riley Surface World said:

“The new website works extremely well in the major search engines. One of my competitors complained to me that he was fed up with searching on Google and always finding my site!”

Visit the website


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