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sensible money

Sensible Money
Sensible Money Branding & Website


Sensible Money are a new financial brand with a refreshing approach. Their unique selling point is a straightforward no-nonsense approach to personal finance. In times of economic uncertainty Sensible Money provide clear financial advice with guaranteed returns for their customers, after all it’s smart to be sensible.


Sensible Money approached UC4 as a new brand with a blank piece of paper. They required a memorable dynamic brand, printed marketing material and customer focused financial  services website portal.


UC4 started this demanding project with careful research of the already crowded financial services marketplace. After collating the research we produced a strategic branding document including competitor and consumer analysis.

After identifying the core brand values we embarked on a developing a logo that captured Sensible Money's USP. To take Sensible Money to a successful market launch we produced brand guidelines and rolled the brand out over printed and online media, including Social Media such as Facebook and Twitter.

Sensible Money - "Where the smart people go"


  • Branding

  • Competitor and Consumer Research

  • Project Management

  • Graphic Design

  • Website Design

  • SEO

  • Social Media


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