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The Little Cake Shop
eCommerce website, pay-per-click

The Little Cake Shop is a highly successful eCommerce website selling cake decorating supplies and equipment.

Despite having an already successful website, UC4 were chosen to upgrade The Little Cake Shop's online presence to increase revenues and streamline order processing.

UC4 worked hard to create a website that showcased The Little Cake Shop's products in the best possible way, and made the checkout process as user friendly as possible, taking on board all staff and customer feedback we were supplied with.

Some of the functionality includes:

  • A fully CMS (content managed) driven website allowing total control of the content on the site, the product details and delivery prices, enabling quick and easy updates.
  • Order history and tracking facilities so customers know everything they have ordered previously and whether their order is in transit.
  • Integrated stock control system
  • Loyalty points system to enhance customer loyalty and increase orders
  • Integrate Google site search
  • Accurate tracking of sales, postage and VAT figures
  • Automated dispatch note process linked to Royal Mail

The project was delivered on time and on budget and The Little Cake Shop have had a record breaking year in terms of order volume and revenues.

We are looking forward to continuing our fantastic working relationship with The Little Cake Shop and helping them to build upon their success for years to come.


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