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British Ironmongery
Branding, eCommerce Website and Online Marketing


CLIENT

Our client had experience of running a commercially successful ecommerce website, selling architectural ironmongery. His original website was based on a popular ecommerce package which could no longer support his business plans.

REQUIREMENT

Design and build an ecommerce website to allow the business to develop by concentrating on quality British made ironmongery. New branding with a quality appearance was required, as well as very specific features to make the website easy to use.  The system also had to be able to handle new requirements in future.

SOLUTION

After discussion of various alternatives we agreed a specification that was felt to provide the best overall solution. The new website is a high functionality ecommerce site. Its main features are as follows:-

  • New contemporary branding with a quality image
  • Ecommerce site with the following features:-
    • Bespoke mega menus for the main product selection
    • Option filtering to simplify product selection
    • Custom designed product pages
    • Customised product search
    • Simplified checkout and card payment pages
    • Site structure optimised for SEO performance
    • Order fulfilment function
    • Fully content managed

Since launch the site has proved to be very successful and we are providing continued marketing support in the following areas:-

  • Search Engine Optimisation
  • Email Marketing
  • Pay Per Click

Visit the website

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