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Web Design & Development

Overview

web design

Websites have become one, if not the most powerful marketing tools for companies and brands. They are your shop window to the world and can deliver dynamic content to a wide audience almost instantly.

UC4 has been building beautiful, accessible, responsive and search engine friendly websites since 2002. We have a strong in-house team of designers and developers with almost 100 years of combined experience. We should know what we are doing, and we do.

We specialise in designing and building websites that provide added value to your business, are easily accessible to your customers and are fully search engine optimised to maximise new business opportunities.

It's about understanding your needs and providing you with the best tools to meet them. Whether this is a customised content management system, bespoke CRM, social media integration, high rankings on Google or the ability to work with your existing stock control or ordering system we have the expertise to help you.

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eCommerce

We assess your competition and market to design the most effective strategic plan and deliver the ‘biggest bang for your buck’. We work with a diverse range of clients from startup businesses to large multi-national companies and manage websites with annual turnovers of several million pounds. These projects have given us plenty of hands on experience. This enables us to provide sensible, knowledgeable advice and implement a realistic ongoing eCommerce strategy.

Our eCommerce websites range from relatively simple online shops to complex solutions that integrate with third party systems including stock management, CRM and email communications software. To support the growth of our eCommerce products we also provide a full range of digital marketing solutions. This includes tailored email marketing, SEO, retargeting and pay per click campaigns that are carefully managed to return the biggest ROI possible.

Our strategic approach to eCommerce starts with your business and clients.

ecommerce websites

Responsive design
for mobile & tablet

Mobile overtook desktop computers as people's preferred device to access the internet in 2015.

responsive design websites

Modern website design must embrace this change and consider how websites display on mobile and tablet devices. UC4 use a responsive web design approach, this is aimed at allowing desktop webpages to be viewed in response to the size of the device they are being viewed on. There are many options to consider when we look at a mobile solution for a new website project and the suitability of these options depends on the business requirements, target audience and budget.

A B2B client is likely to have a higher proportion of 9-5 desktop visitors where as a B2C or eCommerce website usually have a high number of mobile and tablet visitors. This visitor data can influence how the website design is approached and if we consider mobile users as a priority or concentrate on the website working best on desktop whilst also displaying effectively on mobile.

As always the UC4 design process begins with strategy and planning before detailed wireframes are produced that outlines how content will display on different devices.

User & Customer
experience

One of the big changes in web design over the last few years is the growing importance of user experience (UX).

This means that a website is carefully designed from the beginning of the project to put the users' needs first. The process involves careful strategy and planning to make sure your customers remain engaged with your website throughout their visit. Our approach often starts with a client project workshop to get a better understanding of their current customers and ideal target market. Strategy, planning, specification, wireframes of layouts and more planning are all vitally important before the graphic design of the website is even considered.

It's a long way from the (bad) old days of building a website and hoping for the best. It's a pretty simple concept, if you want your visitors to return you must provide them with the best experience possible.

Customer experience (CX) is different, this often refers to the experience a customer gets from multiple business touchpoints such as the website, email communication, customer service, delivery and physical store visits (if there is one). UC4 provide mechanisms to deliver consistent brand messages to your customers and we can also develop complex CRM solutions that can help you run your business more effectively and meet customer expectations

Content
management

Search engines like Google also like updated content and it helps to promote the search engine rankings of websites if new content is added on a regular basis.

Content management systems (CMS) allow website owners to quickly refresh web content through an online admin area. The UC4 Content Management Systems (CMS) is designed to be as user friendly as possible with a simple user interface which allows you to easily control the content in your website. Our CMS is built around your business and to your exact requirements. It is not limited by the functions of an off the shelf system and there are also no limits to the look and feel of your site.

The UC4 CMS may be easy to use but the functionality can be as complex as your business demands and because we build Content Management Systems with in-house staff it can be upgraded as your online business grows.

As todays web users become more sophisticated they expect dynamic content that changes regularly.

content management systems

Latest web design
case studies

Luke 1977

Luke 1977

Website design & development / eCommerce website / Stock control integration / Third party delivery (click and collect) integration / Multi-channel integration / Search engine optimisation

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Falpro

Falpro

Search engine optimisation / eCommerce Website / Integrated order management system

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Lee Longlands

Lee Longlands

eCommerce website / Stock management integration / Search engine optimisation / Managed Pay Per Click campaigns / Retargeting / Integrated email marketing

Read more

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