Search Engine Optimisation

Overall, there is no easy way to permanently increase the traffic to your web site from free search engine listings, other than by actually improving your web site. Don’t be tempted by email circulars or approaches from Search Engine Optimisers offering to boost your traffic without changing your site. They work by fooling search engines, that is until they are banned or your site is penalised as a result.

In SEO circles, the enduring slogan is “content is king”. It has always been the case and always will be. In the game of cat and mouse between Search Engines and SEOs, as soon as SEOs discover a feature that influences the ranking of a site, this feature is misused and abused until it’s usefulness to Search Engines is undermined. Then the search engines come up with a new idea. We have seen this with Meta tags, and the same is happening with Google’s link analysis (PageRank).

As time passes, there seems little doubt that Search Engines are getting better at evaluating the content and the popularity of a site. Remember that you don’t have to be the biggest and most popular site on the Internet to be successful. You just need a better web site than your competitors.

Together we will review potential visitors to your site, the words they are likely to use when performing Internet searches and the information they are likely to be seeking. Then we will make the content and navigation of your site attractive and easy to use for human visitors, and we will make the content and structure work well with the search engines. A well structured and well designed site is the foundation of good Search Engine Optimisation.

We register your site with major search engines and directories and make recommendations regarding any paid submissions or link placements we think might help you achieve your goal. We then monitor and adjust , as often as once a month, reviewing traffic to your site from Search Engines and your Search Engine Rankings, making adjustments to your code, site content and registrations as necessary.