skip to main content

How To Improve Mobile Engagement For Your Website

How To Improve Mobile Engagement For Your Website

In 2018 the majority of searches are made using mobile devices, so it’s important to make sure your site is optimised to cater for this. There are a few things you can do in order to improve the mobile engagement of your website, and this article is going to provide you with a few helpful tips on doing so.

The Importance of Mobile Search

The mobile search economy is continually growing, and with the increasing number of users comes increasing importance. In 2016 mobile search frequency overtook desktop search and - as of August 2016 - mobile search accounted for 60% of all searches.

Towards the end of 2017, Google started to roll out their new mobile-first indexing, which prioritises the mobile version of websites within the Google search index. Because Google now looks at the mobile version of a site primarily, it’s crucial to keep your brands mobile performance near to the the top of your priority list.

Steps To Improving Your Mobile Engagement

There are a number of different steps that can be taken in order to improve the mobile engagement of your website. Here are a few of the simple things you should prioritise in order to get your businesses mobile performance up-to-scratch.

Prioritise Page Speed

Page speed is extremely important for creating a good user experience. If your mobile web pages are slow to load and aspects of the site are failing to load properly, users aren’t going to stay on your site for very long, so it’s important to prioritise page speed in order to ensure a smooth user experience.

On top of this Google announced that it will begin treating mobile page speed as an actual ranking factor in July of 2018, so you’ll have to watch your page loading speed if you want to avoid being penalised by Google in the future.

Scale Down Your Images & Content

Having huge amounts of content and lots of large images can slow down your website on less powerful mobile devices, and can provide users with a poor experience. By scaling down your images and content for mobile use you can speed up your website and help it to perform better.

A good way to do this is to serve specific content to mobile users that’s different to the standard desktop content. The content & images provided on the mobile version of the site should be scaled down in order to cater for less powerful mobile devices over desktops. Rather than having large extracts of content, cut it down and make wider use of powerful words and call-to-actions that take up less space on-page.

Streamline Your Checkout

If your website handles ecommerce, then a brilliant way to optimise your website for mobile engagement is to streamline your checkout. One of the main reasons consumers fail to convert on mobile devices is the usual clunky, unresponsive and potentially risky checkouts found on mobile websites, so fixing this can have a great positive effect.

A good way to encourage mobile conversion is to integrate easy, trusted payment system options into your checkout, such as PayPal. This provides users with security and allows transactions to be completed easily, making the checkout experience much faster and less stressful.

Add Call-To-Actions Above The Fold

If you want to encourage engagement and conversions on mobile devices, you should make sure to include a bold call-to-action above the fold of the page. Mobile users are less likely to read through large content extracts than desktop users, so a short simple call-to-action can be more effective at drawing in potential customers than paragraphs of information.

When you incorporate a call-to-action onto your web page you must make sure it’s responsive and fast loading, else users may be thrown off thinking there’s a problem with the website or their device and leave the site altogether.

Need Some Help With Your Websites SEO?

Do you need some help with your websites search engine optimisation, or any other digital marketing or design services? At UC4 we have a specialist team of designers, developers and SEO experts on hand to help you improve the performance of your website.

Whether you’re looking for regular monthly SEO services or help with a one off project, we can help you. Contact us today on 0121 323 3636 to speak with a friendly member of our team.