What Are The Best Places for Keywords on Websites?
To get more traffic to your website from search engines, you need to optimise your web pages for the keywords you wish to target. The question is where on each page should you place these keywords?
The reason popular search engines like Google have been so successful is because they can work out whether a website contains relevant information or spam. This gives users a more positive experience but means keyword optimisation is much more challenging.
Not so long ago the keyword meta tag was the place to add the relevant keywords for your web page. The more popular search engines have wised up to attempts to stuff this meta tag with spam and as a result they have lowered the relevance...
The Difference between an App and a Mobile Website
With the development and increasing popularity of smart phones for web browsing, more and more businesses are looking to have their content mobile phone accessible. With terms like mobile website and apps flying around not everybody is sure of the difference and in some cases can lead to businesses being miss-sold the wrong solution for their mobile accessibility requirements.
A mobile website in simple terms is a website built to render and work specifically on handheld (mobile) devices. They are built to be usable on a smaller screen, and built to work with touch screen.
Mobile websites tend to be stripped down versions of a main website, with only key content and minimal...
Website Accessibility
The whole purpose of the internet is to make information easily accessible. It shouldn’t matter if people speak another language, lack access to a particular technology or have a disability, everybody should be able to use your website. Whether it's a new build or has been established for several years, you should always consider ways to make your website more user friendly.
If you believe that you do not need to increase your website's accessibility, then you may be failing to target a large number of potential customers. By providing a more accessible website you are showing that you care, and in turn increasing customer satisfaction as well...
Yahoo’s Site Explorer and Bing Webmaster Tools Merge
Over the last few months, due to the merger of Yahoo’s Site Explorer and Bing Webmaster Tools some websites are receiving lower rankings in Yahoo, Bing and Alta Vista. This merger has resulted in a search algorithm change that has affected the majority of our clients. In the near future should resolve itself when these search engines are back on track so don’t panic.
Riley Surface World website re-launched
Our first website project with Riley Surface World launched over three years ago. Since then we have been making gradual, and some major, improvements to their website.
Their website is now the core component of their sales process. It advertises up-to-date stock information around the world and has helped their business grow in the UK and abroad.
We are particularly proud of the behind-the-scenes magic we have developed. The website:
- Integrates with the Sage Accounting package
- Feeds data to ACT! CRM
- Streamlines Riley’s machine buying process (amongst other day-to-day business activities)
- Generates...
