Branding & Corporate Identity
Creating the right impression
Aren't Branding & Corporate Identity the same thing? No!
Branding is about you, your company, how it's portrayed and how it's perceived by your target audience.
Corporate Identity is a component of branding: your logo, your colour palette, your font. It's usually the first thing people see, before they have had chance to form an opinion. It's ‘an outward sign of an inward commitment’, expressing how we we see ourselves and would like to be seen by others.
Effective branding shows true personality: who you are, what you’re about. The world's best brands make you feel part of something, something you can trust without question.
To be able to create a truly special brand, we take our time to get to know you, how you work and what your organisation wants to achieve. Only then can we understand what your brand should say about you.
UC4 delivers successful brands, with individual brand elements working to bring together the collection of all the things an audience will experience. We build strong brands through consistent use of brand elements and through consistency, trust is established.
For information about branding that will inform, engage and inspire your audience please contact us.
Branding, Corporate Literature & Direct Mail
Branding & Packaging
Sensible Money Branding & Website