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Client

Lee Longlands

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Disciplines:

  • eCommerce website
  • Stock management integration
  • Search engine optimisation
  • Managed Pay Per Click campaigns
  • Retargeting
  • Integrated email marketing

Requirements:

An iconic furniture destination in the Midlands area, Lee Longlands originally approached UC4 to help establish them as a major national internet retailer and expand their reach throughout the UK.

Services supplied:

website design / eCommerce development / responsive and mobile friendly / content management system / online stock system integration /search engine optimisation / Pay Per Click campaign management / retargeting / email marketing integration / CRM / graphic design

lee longlands web design

Solution:

UC4 have been working in collaboration with Lee Longlands for over 10 years and in that time we have established them as one of the UKs leading online furniture retailers.

Through a series of continued improvement and development we have built a sophisticated eCommerce solution that has continued to grow exponentially. In the last decade we have had to stay ahead of a changing retail marketplace, more competition and the advent of social media and use of mobile devices.

The sixth version of the Lee Longlands website has recently been launched. Through utilising our experienced user experience (UX) designers the new website offers an improved design, better mobile experience and intuitive navigation. The design process took several months and started with careful planning, wireframes and other user experience (UX) design techniques.

The website also integrates with the Lee Longlands in-house sales and stock management systems, Nextopia site search and external email software to offer a seamless customer experience.

UC4 provide ongoing search optimisation services to Lee Longlands that drive significant amounts of traffic to the website. We have established page one Google rankings for most of the major brands that Lee Longlands stock. We also provide managed Pay Per Click campaigns that have a significant spend, retargeting and ongoing reporting and benchmarking.

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lee longlands web design
lee longlands web design lee longlands web design

We have found UC4 to be very creative and commercially aware of the whole internet arena. They provide an exceptional level of support and like to make sure their customers have an understanding of how all aspects of the website work. All the work undertaken has been seen to be good value and productive.

Robert Lee (Director- Lee Longlands)

lee longlands web design
lee longlands web design

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