Lee Longlands Nextopia Search
Retail Website Advanced Site Search
As part of the ongoing development of the Lee Longlands website the focus recently returned to the website search facility. With the availability of more sophisticated web based services a decision was taken to upgrade the existing Google driven search which had been working on the site for some time.
The service chosen was Nextopia (www.nextopia.com), a cloud based service that enables the site to provide improved results for product searches. The Nextopia system handles visitor search requests much more intelligently by taking account of:-
- Common misspelt words
- Synonyms (e.g. sofa & settee, or related colours)
- Abbreviations and acronyms
- Automatic suggested choices as you type
- Linking keywords with specific website pages
- Keyword related product promotions
The appearance and position of the search box on the website wasn’t changed and so, as expected, the same proportion of visitors continued to use the new search following its installation. However, due to the improved relevance of the search results there was a much improved ecommerce conversion rate on orders from visitors using the new search.
The way in which Nextopia was seamlessly integrated into the Lee Longlands website was another demonstration of the flexibility of the UC4 ecommerce software tools.