Google Adwords PPC isn’t right for all sites, but it is for most and it can be especially cost effective when used in conjunction with a standard SEO campaign.

On ecommerce sites and other sites where a monitory value can be assigned to website visitors, it is especially useful as results can be measured and only cost effective PPC Google Adwords campaign need be supported in the long term.

PPC gives quick results – whereas a new site may take many weeks to perform well in the natural listings.

It’s controllable – costs and results can be monitored to ensure value for money.

PPC gives additional visitors – even when your site does well in the natural listings.

Value for money – as it’s a major revenue source for Google, the company will always see to it that the largest possible number of sites can benefit from PPC.