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A.I.D. Fuel Oils
Branding, Corporate Literature & Direct Mail

Branding, corporate literature & direct mail


A.I.D. Fuel Oils has been trading independently within the fuel market for over forty years,providing a service that is both impartial and informative.


The requirement was to refresh the brand for both the Fuel Oils & Fuel Cards businesses. The client wanted to bring the brand identity more up to date, whilst retaining some elements to retain the existing brand confidence and loyalty.


For a family run, independent company we decided that the best approach was to gently evolve the brand whilst encapsulating its heritage and existing recognition. The key was to create a more modern design feel but still making it recognisable as A.I.D. to the existing customer base.

The other consideration was creating a consistent image across both company brands, so they appear to be part of the same company.

Once created the brand was then applied to corporate stationery and direct mail campaigns.

Services Supplied

  • Creative design
  • Consultancy
  • Artwork
  • Branding
  • Brand Identity
  • Branding Guidelines
  • Corporate Stationery
  • Corporate Literature
  • Direct Mail
  • Financial
  • Energy


Jonathan Sawyer – A.I.D Fuel Card Services

“We initially approached UC4 to redesign our corporate identity, stationery & direct mail. We were so happy with their professional level of service, constructive advice & expert knowledge that we have since used UC4  for many other projects and intend to continue using them well into the future.

From concept to final design, UC4 are always on hand to explore every single angle before going to print – assuring the best possible finished product.

I have and will be recommending UC4 to other business and friends alike.”


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