Ted Williams Menswear
Ted Williams was established in 1952 as a bespoke tailoring service on the Stratford Road in Birmingham. Ted's son, Peter Williams, took over as Managing Director in 1980, moved to Beeches Walk, Sutton Coldfield in 1986 and evolved the store to focus on contemporary designer menswear, becoming one of the first stockists of Hugo Boss and Armani Jeans.
To design and develop an eCommerce website that could be operated with existing shop resources. The site had to be easy to use and able to compete against larger competitors without the need for specialist web or SEO manpower.
- eCommerce website with bespoke design and navigation, plus an easy to use content management system
- Integration with the shop stock control system and delivery note production to minimise website management workload.
- Client operated customer emailing service
- Initial SEO setup + advice and tools for client managed SEO
- Web hosting
Ted Williams said
"uc4 advised us that the website they produced would be an effective marketing tool, a tool we could use ourselves to grow the business. That’s exactly what they provided and with their help and advice we have increased our turnover substantially."