Caberg Motorcycle Helmets
Advertising

National Bike Press and Dealer
Advertising Campaign

Client

Caberg Helmets has represented quality and technical innovation in the European motocycle helmet industry since 1974. The award-winning range is constantly updated and restyled, taking advantage of technical breakthroughs. Feridax (1957) Ltd is the leading name in motorcycle parts and accessories and supplies over 1000 dealerships across the UK.

Requirements

Design a series of magazine advertisements for National Motorbike magazines to promote the Caberg 2011 range of motorcycle helmets. The product had to be presented in a contemporary and visually stimulating way, which reflected the physical elements and design focus of each individual helmet.

Solution

In a lifestyle which is historically very manly, all chromes and blacks with guys with their knee down, we had to break away from this stereotype and represent the products in a completely different way.

We produced a series of adverts that were bright and visually arresting, using illustration and montage. The style supported the underlying narrative of each ad, Fun, Technology, Visibility and Carbon.