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Staffordshire Fire Service
Advertising


Regional Fire Awareness
Advertising Campaigns

Client

Staffordshire Fire and Rescue Service undertakes a number of activities, all aimed at making Staffordshire communities safer and stronger. This includes help to prevent fires in the home and to reduce accidents.

Requirements

Produce broad, effective and thought-provoking social marketing campaigns for Staffordshire Fire & Rescue. Each fire safety promotion campaign was to focus on a specific fire risk within the Staffordshire region. Including: BBQ’s, Grass Fires, & Cooking.

Solution

UC4 designed a series of advertising campaigns for Staffordshire Fire & Rescue. These campaigns increased regional fire prevention awareness in a variety of  key ‘at-risk’ social groups, through targeted media including posters, leaflets & direct mail.

The aim was to get the message across with some clever strap lines supported by strong imagery.

We also devised a design structure & graphic style to create consistent brand identity across all the campaigns.

Services Supplied

  • Advertising

  • Copywriting

  • Branding

  • Posters

  • Leaflets

  • Direct Mail

  • Social Media

  • Website

  • Giveaways

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