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Staffordshire Fire Service

Regional Fire Awareness
Advertising Campaigns


Staffordshire Fire and Rescue Service undertakes a number of activities, all aimed at making Staffordshire communities safer and stronger. This includes help to prevent fires in the home and to reduce accidents.


Produce broad, effective and thought-provoking social marketing campaigns for Staffordshire Fire & Rescue. Each fire safety promotion campaign was to focus on a specific fire risk within the Staffordshire region. Including: BBQ’s, Grass Fires, & Cooking.


UC4 designed a series of advertising campaigns for Staffordshire Fire & Rescue. These campaigns increased regional fire prevention awareness in a variety of  key ‘at-risk’ social groups, through targeted media including posters, leaflets & direct mail.

The aim was to get the message across with some clever strap lines supported by strong imagery.

We also devised a design structure & graphic style to create consistent brand identity across all the campaigns.

Services Supplied

  • Advertising

  • Copywriting

  • Branding

  • Posters

  • Leaflets

  • Direct Mail

  • Social Media

  • Website

  • Giveaways


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