ABB

Solution

UC4 have worked with ABB-owned companies for over 17 years and throughout this time we have gained vast experience of producing digital and print design solutions for the ABB brand across a range of media for worldwide markets. As an acknowledged ABB brand expert and trusted supplier of creative services, UC4 is renowned for delivering on-time and on-budget to ABB divisions in Europe, the UK and US/Canada.

We were recently commissioned by ABB Headquarters to design an XML catalogue template, based on the ABB brand print template for use in the USA and South America, which would link catalogue data to their current pricing and product listings. This would ultimately help their US based in-house design departments to produce large complex catalogues that can automatically update and produce a PDF catalogue for use on the ABB web portal. The template had to adhere to strict corporate branding guidelines and was supported by the head branding agency, who supplied the initial branding templates and supporting guidelines.

UC4 have also been heavily involved in the creation, development and implementation of the new ABB brand conversion. Our porfolio of work also includes catalogues, product-focused brochures, advertising and web banners, eshots, exhibition trade panels, rollup banners and POS democases, in multiple languages for a variety of countries. We work with ABB marketing executives and head offices across the globe, liasing and communicating to produce ABB branded media that shapes them as a pioneering technology leader.