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ecommerce websites

Our strategic approach to eCommerce starts with your business and clients

We assess your competition and market to design the most effective strategic plan and deliver the ‘biggest bang for your buck’. We work with a diverse range of clients from startup businesses to large multi-national companies and manage websites with annual turnovers of several million pounds. These projects have given us plenty of hands-on experience. This enables us to provide sensible, knowledgeable advice and implement a realistic ongoing eCommerce strategy.

Our eCommerce websites range from relatively simple online shops to complex solutions that integrate with third-party systems including stock management, Customer Relationship Management (CRM) systems and email communications software.

Our in-house eCommerce system is not limited by the features of an off-the-shelf system so it can be customised to meet the needs of the individual business.

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Front-end features

The front-end website needs to create a positive impression by being both visually appealing and easy to use. It should reflect the ethos of the business, and provide all the necessary information a customer needs to make their purchase.

Front-end features of UC4 eCommerce websites can include:

  • Basket and checkout areas with online payment
  • Product pages with imagery and options
  • Search and filter products by size, price, and more
  • Product comparison
  • Upsell and cross-sell related items
  • Mailing list registration
  • Online chat
  • Store locator with map and directions
  • Automated order confirmation emails and abandoned basket recovery
  • Responsive layout to present the best experience for desktop, tablet and mobile

Providing the best customer experience

providing the best customer experience

Back-end features

Easily add products and manage your orders

back-end features

The back-end website is a secure password-protected environment where the website owner can instantly update their site content, add and change products, and manage orders.

Back-end features of UC4 eCommerce websites can include:

  • Add, edit and delete products, upload images, set prices and delivery costs
  • Create and rearrange product categories and sub-categories
  • Set up promotions, special offers, voucher codes and bulk discounts
  • Tag items with keywords for the front-end search tools and filters
  • View orders and export data to a spreadsheet
  • Optimise product pages for search engines
  • Generate product data feeds for Google Shopping
  • Create custom landing pages for advertising campaigns

Integration with other systems

Connect your website to other systems

UC4 has experience integrating eCommerce websites with a range of third-party solutions including stock management and email marketing systems.

UC4 has also built Application Program Interface (API) tools to allow external programs to talk to and retrieve data from the website database.

For more information please see our Integrations page.

integration with other systems

Digital Marketing

digital marketing plan

Bring customers to your website

To support the growth of your eCommerce website we also provide a full range of digital marketing solutions.

This includes tailored email marketing, SEO, retargeting and pay-per-click campaigns that are carefully managed to achieve the biggest Return on Investment (ROI) possible.

For more information please see our Digital Marketing page.

Latest eCommerce

Luke 1977

Luke 1977

Website design & development / eCommerce website / Stock control integration / Third-party delivery (click and collect) integration / Multi-channel integration / Search engine optimisation

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What Records

What Records

Website design & development / eCommerce website / Responsive and mobile friendly / Stock control system / Content management system / Search engine optimisation

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Lee Longlands

Lee Longlands

eCommerce website / Stock management integration / Search engine optimisation / Managed Pay-Per-Click campaigns / Retargeting / Integrated email marketing

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