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The Most Important Ranking Factors In Search Results

It has been said a thousand times before, but generating trustworthy links to your site and producing comprehensive, quality content has been proved once again as the most important factor when it comes to getting your site to the top of Google.

In a study by, research of over one million search phrases uncovered the common rankings factors amongst the top results. Many correlations showed up in this investigation, which has given us a greater insight into how you can get your site to the top of Google.

One of the largest correlations in top-performing sites was their back link profiles. Not only did the sites have a large number of links, but they were also of high quality and from trustworthy domains. This shows that to get your business higher in the rankings, you need to have some sort of linking strategy in place.

The other biggest correlation that was evident in the research was that the higher the word count of site content, the more likely you are to rank on the top pages. This means that your content needs to be comprehensive and well-written, rather than just paper thin content put on your website for the sake of more content.

At UC4, when conducting SEO work we have always focused our efforts on producing quality backlinks and engaging content. This is the core elements of our SEO strategy and has helped us boost various websites Google rankings. This research further demonstrates how important this kind of work can be to online business. 

If you feel your business needs a backlink or content strategy to help your site climb up the search engine results pages, then get in touch with UC4 today and see how we can help.  

The Most Important Ranking Factors In Search Results

By Adam Learoyd

04 February 2016

I am the SEO specialist  here at UC4, providing reliable SEO advice to a number of businesses in Birmingham and the UK. I work daily to ensure that whatever your industry or business size, you have a fighting chance of reaching the millions of people accessing a Google search.


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