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Why Social Media Is Important For SEO

For a lot of business, social media and search engine optimisation have always been two separate entities, ones that both help towards the same goals, but are largely independent of each other. While both seek to raise online visibility and engagement, many businesses think that as they require different tasks and skills, they are unrelated. However, encompassing your social media accounts into your overall SEO strategy is a great way to boost rankings in all major search engines.

Due to some contradictory statements, it’s unclear how much social metrics, such as followers, likes and reposts, actually count towards rankings in Google directly. The chances are, however, that they aren’t factored high in the algorithm that decides on what order to place sites, and is instead much lower down in terms of importance when compared to things like back links and quality content. If this is taken it to account, it might appear that social media and SEO have no overlap as getting more likes and followers won’t directly move your site up the rankings. Although, albeit indirectly, social media can have a huge impact on your businesses’ SEO. Here are a few ways you can improve SEO through the use of social media.

  • Social Media is a great place to gain those precious back links towards your site, which Google has confirmed as having a huge role in determining their rankings. The more back links a site has on high quality sites, the higher it will rank; simple as that. As more and more people are turning to social media for their content, it’s a great place to share any articles, videos, images and blogs created by your business. If your content marketing is engaging and valuable to users, you can find this content being shared across the web. This can result into lots of natural back links to your site, which will see your rise up the rankings accordingly.
  • Social media platforms, such as Twitter and Facebook are being used as search engines more and more. By searching a business on Facebook or Twitter, you can get a good idea of how popular a business is through the number of likes and followers, so many more people are using this as their way of finding new sites. By making sure all of your content on you social media profiles is optimised in the same way as your website, you can find yourself capturing a lot of traffic from social media through people searching on these different platforms.
  • Using social media, you can dominate entire pages of search results for certain keywords. If you create a host of different social media profiles, and ensure you are actually staying active and are seeing a certain level of engagement on them, these profiles can rank just as well for relevant keywords as your own website.  This is a great way to boost your brand visibility on search engines, as users might be seeing pages that are filled with your website and social media accounts, and will begin to see you as the authoritative business for certain keywords. 

Social Media and SEO are both as important as each other in 2016, and one shouldn’t be favoured over the other. Make sure you are keeping your SEO strategy in mind when developing a social media plan, as success in social media can mean success in search engines.

If your business needs to gain traction in Google, contact UC4 today for the best SEO service in Birmingham.

Why Social Media Is Important For SEO

By Adam Learoyd

18 May 2016

I am the SEO specialist  here at UC4, providing reliable SEO advice to a number of businesses in Birmingham and the UK. I work daily to ensure that whatever your industry or business size, you have a fighting chance of reaching the millions of people accessing a Google search.


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