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Case Study: ABB Group - XML Branding Template

ABB is a Swiss-Swedish multinational corporation headquartered in Zurich, Switzerland, operating mainly in robotics, power, heavy electrical equipment and automation technology areas. It is ranked 341st in the Fortune Global 500 list of 2018 and has been a global Fortune 500 company for 24 years. ABB provides a full range of low voltage solutions connecting, protecting, controlling and measuring a wide range of electrical installations, improving reliability and efficiency of power distribution across all major industries.

UC4 have worked with ABB owned companies for over 17 years and throughout this time we have gained vast experience of producing digital and print design solutions for the ABB brand across a range of media for worldwide markets. As an acknowledged ABB brand expert and trusted supplier of creative services, UC4 is renowned for delivering ‘on-time’ and ‘on-budget’ to ABB divisions in Europe, the UK and US/Canada.

We were recently commissioned by ABB Headquarters to design an XML catalogue branding template, based on the ABB corporate guidelines for use in the USA and South America, which would link catalogue data to their current pricing and product listings. This would ultimately help their US based in-house design departments to produce large folio, complex catalogues that can automatically update and produce a PDF catalogue for use on the ABB web portal. The template had to adhere to strict corporate branding guidelines and was supported by the head branding agency, who supplied the initial branding templates and supporting guidelines.

UC4 have also been heavily involved in the creation, development and implementation of the new ABB brand conversion, over a period of 2 years. Our portfolio of work also includes catalogues, product focused brochures, advertising and web banners, eshots, exhibition trade panels, rollup banners and POS democases, in multiple languages for a variety of countries. We work closely with ABB marketing executives and head offices across the globe, liasing and communicating to produce ABB branded media that shapes them as a pioneering technology leader.


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